Hi, I'm Monserrat. A digital marketing strategist with a flair for design.
Hi, I'm Monserrat. A digital marketing strategist with a flair for design.
With a unique blend of 3+ years of marketing experience and 5+ years of design expertise, I bring ideas to life in ways that resonate deeply and spark engagement.
With a unique blend of 3+ years of marketing experience and 5+ years of design expertise, I bring ideas to life in ways that resonate deeply and spark engagement.
8.5% +
Newsletter Open Rate
15%+
Instagram Reel Plays
6.1%+
Website Visit Length
35%+
Instagram Growth
I specialize in crafting campaigns and visuals that don’t just meet goals—they inspire joy and build meaningful relationships between brands and their audiences.
Latest results
I specialize in crafting campaigns and visuals that don’t just meet goals—they inspire joy and build meaningful relationships between brands and their audiences.
Latest results
My design thinking approach integrates high-end graphic skills with a thoughtful, original touch to content creation.
My design thinking approach integrates high-end graphic skills with a thoughtful, original touch to content creation.
Hi, I'm Monserrat.
A digital marketing strategist with a flair for design.
With a unique blend of 3+ years of marketing experience and 5+ years of design expertise, I bring ideas to life in ways that resonate deeply and spark engagement.
Email Marketing
Re-designed BIPOC Foundation email marketing, increasing the open rate by 8.5% and click rate by 4.6%.
Social Media Growth
Boosted BIPOC Foundation Instagram follower count by 35% + in the first three months.
Content Optimization
Increased average visit length by 6.1%, keeping users engaged longer and driving more event registrations.
Community Engagement
Conducted regular social media and digital channel analysis and prepared monthly reports, maintaining an engagement rate between 5 to 7%.
Event Campaigns
Executed a social media campaign focused on reels, ensuring a reach of 35K and achieving 15% more plays than the last five reels.
Graphic Design
Developed a combination of online and offline assets for events, partnerships, and campaigns, maintaining consistency and adherence to brand standards.
Email Marketing
Re-designed BIPOC Foundation email marketing, increasing the open rate by 8.5% and click rate by 4.6%.
Social Media Growth
Boosted BIPOC Foundation Instagram follower count by 35% + in the first three months.
Content Optimization
Increased average visit length by 6.1%, keeping users engaged longer and driving more event registrations.
Event Campaigns
Executed a social media campaign focused on reels, ensuring a reach of 35K and achieving 15% more plays than the last five reels.
Community Engagement
Conducted regular social media and digital channel analysis and prepared monthly reports, maintaining an engagement rate between 5 to 7%.
Graphic Design
Developed a combination of online and offline assets for events, partnerships, and campaigns, maintaining consistency and adherence to brand standards.
Email Marketing
Re-designed BIPOC Foundation email marketing, increasing the open rate by 8.5% and click rate by 4.6%.
Social Media Growth
Boosted BIPOC Foundation Instagram follower count by 35% + in the first three months.
Content Optimization
Increased average visit length by 6.1%, keeping users engaged longer and driving more event registrations.
Community Engagement
Conducted regular social media and digital channel analysis and prepared monthly reports, maintaining an engagement rate between 5 to 7%.
Event Campaigns
Executed a social media campaign focused on reels, ensuring a reach of 35K and achieving 15% more plays than the last five reels.
Graphic Design
Developed a combination of online and offline assets for events, partnerships, and campaigns, maintaining consistency and adherence to brand standards.
Skills, Tools and Certifications
Skills, Tools and Certifications
Adobe Creative Suite: Illustrator, Photoshop, Lightroom, InDesign
Meta Business / Hootsuite / Later / Canva / CapCut / MailChimp / Eventbrite
WordPress / Instagram / Facebook / LinkedIn / X (Twitter) / Tiktok
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Google Digital Marketing & E-commerce Professional Certificate / Google Career (ongoing)
Fundamentals of Digital Marketing Certificate / Google Digital Garage 2020
Adobe Creative Suite: Illustrator, Photoshop, Lightroom, InDesign / Meta Business / Hootsuite / Later / Canva / CapCut / MailChimp / Eventbrite / WordPress / Instagram / Facebook / LinkedIn / X (Twitter) / Tiktok
-
Google Digital Marketing & E-commerce Professional Certificate / Google Career (ongoing)
Fundamentals of Digital Marketing Certificate / Google Digital Garage 2020
Lets create something together!
Drop me a line :)
© Monserrat Palencia 2025
Lets create something together!
Drop me a line :)
© Monserrat Palencia 2025
Lets create something together!
Drop me a line :)
© Monserrat Palencia 2025